Flash banner preparation for further AdRiver pixel insertion

1. Using AdRiver for the third party audit

The first frame of a flash movie should contain the following ActionScript:

if (ar_init == undefined)
{
    var ar_init = 1;
    loadMovieNum("pixel" + Math.round(Math.random() * 1000000), 500);
}

In ActionScript 3 use the following ActionScript:

if(!this['ar_init']){
   this['ar_init'] = true;
   (new Loader()).load(new URLRequest("pixel" + Math.round(Math.random() * 1000000)));
}

If a banner placement is doing by AdRiver managers then send them the banner.

If a banner placement is doing by yourself then do the following steps:

1. Generate an audit or a counter code. Example:

   <script language="javascript" type="text/javascript"><!--
   var RndNum4NoCash = Math.round(Math.random() * 1000000000);
   var ar_Tail='unknown'; if (document.referrer) ar_Tail = escape(document.referrer);
   document.write('<img src="http://ad.adriver.ru/cgi-bin/rle.cgi?' + 'sid=1&ad=159407&bt=21&pid=539398&bid=1019129&bn=1019129&rnd=' + RndNum4NoCash + '&tail256=' + ar_Tail + '" border=0 width=1 height=1>')
   //--></script>
   <noscript><img src="http://ad.adriver.ru/cgi-bin/rle.cgi?sid=1&ad=159407&bt=21&pid=539398&bid=1019129&bn=1019129&rnd=1999914475" border=0 width=1 height=1></noscript>

2. Change this code, keeping on the code highlighted in red. Example:

   http://ad.adriver.ru/cgi-bin/rle.cgi?sid=1&ad=159407&bt=21&pid=539398&bid=1019129&bn=1019129&rnd=

3. Replace the word “pixel” by the modified code.

Example (the changes are highlighted in red):

if (ar_init == undefined)
{
var ar_init = 1;
loadMovieNum("http://ad.adriver.ru/cgi-bin/rle.cgi?sid=1&ad=159407&bt=21&pid=539398&bid=1019129&bn=1019129&rnd=" + Math.round(Math.random() * 1000000), 500);
}

Example in ActionScript 3 (the changes are highlighted in red):

if(!this['ar_init']){
   this['ar_init'] = true;
   (new Loader()).load(new URLRequest("http://ad.adriver.ru/cgi-bin/rle.cgi?sid=1&ad=159407&bt=21&pid=539398&bid=1019129&bn=1019129&rnd=" + Math.round(Math.random() * 1000000)));
}

2. Using external counters in AdRiver

2.1. Flash-banners

When loading files for a banner insert the following data:

• In the text box Сторонний зеропиксель для Flash-клипа insert third party tracking URL for a banner.
• In the text box Сторонний зеропиксель для картинки insert third party tracking URL for an image.
• In the text box Альтернативный клик на заглушку insert third party tracking URL for clicks through image.
• In the text box Линк Баннера insert third party tracking URL for clicks through banner.

All URLs have to start with “http://”.

For avoiding caching use a random number — it is the parameter &parameterName=![rnd].

Examples: third party tracking URL for banner:

example 1: http://m2k.ru/cgi-bin/t2-requester?account=761&network=1&format=468|60

example 2: http://body.imho.ru/image.ng/impt=imp&place=e_pixel&id=03090840&transactionID= 

example 3: http://engine.awaps.net/0/8002/001001.gif?0-0--0-la:68020p:36732&send_pixel=1

example 4: http://s0b.bluestreak.com/ix.e?ir&s=7998584&n=Insert_Time_Date_Stamp_Here

After adding the random number the code will look like this (changes are highlighted in red):

example 1: http://m2k.ru/cgi-bin/t2-requester?account=761&network=1&format=468|60&parameterName=![rnd]

example 2: http://body.imho.ru/image.ng/impt=imp&place=e_pixel&id=03090840&transactionID=![rnd]

example 3: http://engine.awaps.net/0/8002/001001.gif?0-0-![rnd]-0-la:68020p:36732&send_pixel=1

example 4: http://s0b.bluestreak.com/ix.e?ir&s=7998584&n=![rnd]

A banner should correspond with requirements for flash banners in AdRiver.

2.2. For banners Pop-Under/Rich-media/Flash Poster/TopLine/ScreenGlide

The first frame of the flash-movie should contain the following ActionScript:

if (ar_init == undefined)
{
var ar_init = 1;
loadMovieNum("pixel" + Math.round(Math.random() * 1000000), 500);
}

In ActionScript 3 use the following ActionScript:

if(!this['ar_init']){
   this['ar_init'] = true;
   (new Loader()).load(new URLRequest("pixel" + Math.round(Math.random() * 1000000)));
}

Replace the word “pixel” by the counter for impressions in your system.

For clicks use special link instead of direct link to the advertiser’s site.

A banner should correspond with AdRiver requirements for flash-banners.